Netflix, Inc. (NFLX) Join Hands in Net Neutrality Protest Movement

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Netflix, Inc. (NASDAQ:NFLX) is the latest name among the list of net neutrality protestors, which already has some major players including Twitter Inc (NYSE:TWTR), International Business Machines Corp. (NYSE:IBM), Reddit, WordPress, Foursquare, and many more.

The protest is against the new net neutrality laws proposed by the Federal Communications Commission, which is likely to change the way internet works. Some of the biggest names including Netflix, Inc. (NASDAQ:NFLX), International Business Machines Corp. (NYSE:IBM), Cisco Systems, Inc. (NASDAQ:CSCO), and Intel Corporation (NASDAQ:INTC).

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The protesting group is planning for an Internet “Slowdown” to show their support against the neutrality rules. Netflix, Inc. (NASDAQ:NFLX) will show a spinning wheel icon with the resultant traffic routed to battleforthenet.com. The site will not slow down any videos or movies and the icon will be displayed on both homepage and non-homepages. Anne Marie Squeo, Netflix, Inc. (NASDAQ:NFLX) spokeswoman, said, “Consumers, not broadband gatekeepers, should pick the winners and losers on the Internet. Strong net neutrality rules are needed to stop Internet service providers from demanding extra fees or slowing delivery of content to consumers who already have paid for Internet access.”

One of the primary reasons for protest is the right to internet service providers (ISPs) that would allow them to slowdown traffic to particular websites offering content to the users. The rule has also mentioned “fast lane” service under which a site would have to undergo an agreement (fees too) for better speed availability.

Nearly 100 technology firms are standing against the new FCC rules including Google Inc (NASDAQ:GOOGL), Twitter Inc (NYSE:TWTR), Facebook Inc (NASDAQ:FB), and Microsoft Corporation (NASDAQ:MSFT) are standing against the new net neutrality rules. These companies event sent a letter to the FCC saying that new rules “would enable phone and cable internet service providers to discriminate both technically and financially against internet companies and to impose new tolls on them.”

This article has been written by Prakash Pandey.

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