The collaboration of two of the global tech companies, Apple Inc. (NASDAQ:AAPL) And International Business Machines Corp. (NYSE:IBM), have launched their first set of enterprise applications. The dual has launched 10 apps targeting business and government users out of their net target of 100 such apps.
Five months ago, the two tech companies, once famous rivals, joined hands to combine IBM’s big data and analytics services with Apple’s unique user experience for enterprise customers. The first set of applications targets travel & transport industry (Plan Flight, Passenger+), banking & financial markets (Advise & Grow, Trusted Advice), retail & insurance industry (Sales Assist, Pick & Pack, Retention), government sector (Case Advise, Incident Aware), and telecommunications (Expert Tech).
Bridget Van Kralinger, Senior VP of International Business Machines Corp. (NYSE:IBM) Global Business Services, said, “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”
In response, Philip Schiller, Apple Inc. (NASDAQ:AAPL)’s senior VP of Worldwide Marketing, said, “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
As of now, both Apple Inc. (NASDAQ:AAPL) and International Business Machine Corp. (NYSE:IBM) need each other. Apple is eyeing acceleration in iPad sales whereas IBM is seeking an opportunity to enter the mobile industry. The analyst at Gartner Inc., Van Baker, said, “It’s really leveraging the expertise on the part of both parties. IBM understands integration, IBM understands data orchestration, IBM understands analytics and that’s not anything Apple has expertise on. Apple understands the user experience.”
Both Apple Inc. (NASDAQ:AAPL) and International Business Machine Corp. (NYSE:IBM) are working in alliance with 50 other companies to develop enterprise apps for iPhone and iPad devices.
This article has been written by Prakash Pandey.