Apple Inc. (NASDAQ:AAPL) has announced that the pre-order sales of iPhone 6 and iPhone 6 Plus has broken its previous pre-order sales record after the company registered a sale of more than 4 million units within just 24 hours. The new iPhones were released last week after a long period of rumors and speculations.
“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
When Apple Inc. (NASDAQ:AAPL) released the bigger iPhones, the whole internet went abuzz with discussions on what new features the iPhones deliver. With the high expectations and the marketing that came with the two gadgets, the sales were expected to be high anyway, but maybe not as much as witnessed.
Apple Inc. (NASDAQ:AAPL) CEO, Tim Cook, admitted that the high pre-orders sales went beyond their expectations. The iPhone 5S and 5C sold 9 million in its opening weekend, and from the look of things, Apple Inc. is on the right track to beat that record too.
It’s expected that many won’t be able to touch their iPhone 6 and iPhone 6 Plus orders until next month due to expected backlog. The deliveries open end of the week with the demand for the gadgets already exceeding the pre-order supply. The company has advised those who wish to get a feel of the device when they arrive in stores on the 19th to arrive at the stores early or make online orders for in-store collection.
Several market analysts believe that iPhone 6 and iPhone 6 Plus could top the list as the best selling iPhones ever. The new devices are expected to give Samsung Electronics Co. a run for its money, challenging Samsungs large screen smartphones.
Cook also revealed that Apple Inc. (NASDAQ:AAPL) will be launching the new smartphones in other markets a week after the September 19th launch.
This article has been written by Victor Ochieng.