Apple Inc. (NASDAQ:AAPL) is starting its two week global charity campaign to contribute in efforts towards fighting HIV/AIDS. One of the world’s leading tech giants, the iPhone maker is set to raise funds for (RED), a charitable organization for AIDS/HIV prevention founded by singer Bono way back in 2006. In an interview with USA Today, Apple’s senior vice president of software and services Eddie Cue said that the company have always been involved with (RED) in the past, spending a total of $75 million for its cause. According to Cue, Apple Inc. (NASDAQ:AAPL) hopes that its campaign will help in raising people’s awareness of (RED).
Through its 2014 World AIDS Day Campaign, Apple will donate portion of its holiday retail sales. The company has also designated a special section in the App Store, called Apps for (RED), wherein exclusive in-app purchases are offered towards the benefit of the HIV/AIDS charity organization. Sales generated through for-pay Apps for (RED) offering or through in-app purchase from participating apps will be donated to (RED), inclusive of sales from November 24 to December 7. Talking about the campaign, Apple Inc. (NASDAQ:AAPL)’s CEO Tim Cook said that the company’s customers have been helping alleviate AIDS in Africa, and also notes that this year is the company’s biggest fund raising campaign for the cause yet, with the participation of the company’s retail and online stores, apart from that of the people behind the App Store.
Apple is also set to give customers a gift card on Black Friday, November 28, as part of its (RED) campaign. Customers who buy participating items in the U.S. will get an equivalent (RED) iTunes gift card. An iPhone 6. for instance, qualifies a customer for a $50 gift card. Each card covers another Apple Inc. (NASDAQ:AAPL) donation for the (RED) fund.
This article has been written by Nonito Guntan.