BlackBerry Ltd (BBRY) Still Focused on Hardware after Improved Performance

BlackBerry Ltd (NASDAQ:BBRY) announced a plan to delve more into software services and double software revenue next year. A few analysts thought that the Canadian company is slowing giving up on its hardware business. However, in latest developments, the company has made it clear that it’s not about to disappoint its loyal fans.

Two BlackBerry Ltd (NASDAQ:BBRY) executives brought the speculations to a halt when they mentioned 50 million people still using old blackberry handsets and the fact that the company posted gross profit on smartphones as indicators that there is still potential in its phone business.

This information comes shortly after BlackBerry Ltd (NASDAQ:BBRY) launched its new Passport into the market; a handset that many market analysts have said will only register lukewarm performance. The handset has received wide criticism, with many people saying that it’s difficult to operate with one hand and that it’s debuting at too high a price.

BlackBerry Ltd (BBRY)

After registering gross profit in its hardware business, the company got a platform to begin exploring more of hardware alongside the software plans. The head of blackberry hardware arm, Ron Louks, said that their last report makes it possible for them to take risks with hardware by producing more unconventional devices.

“When it comes to design and being a little bit disruptive, we want that ‘wow’ factor,” Louks said. “Not all of the products will have it, but we definitely have opportunities.”

Louks also said that BlackBerry Ltd (NASDAQ:BBRY) already has an unconventional device that they are currently working on. The said device, he says, is easier to use with one hand.

BlackBerry Ltd (NASDAQ:BBRY) Chief Executive Officer John Chen had earlier said that the company will possibly present more devices in 2015 at the Mobile World Congress to be held in Barcelona.

Related News:

“BlackBerry Ltd (BBRY) Keen on Doubling Software Revenue Next Year”

“BlackBerry Ltd (BBRY) Downgraded to “Hold” by BGC Analyst”

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