The social media network, Facebook Inc (NASDAQ:FB), with over 1.35 billion web monthly active users and nearly 1.12 billion mobile phone users suffered a temporary service outage on Tuesday. However, the company took responsibility for the outage stating that a technical glitch led to the shutdown of its services along with photo-sharing app, Instagram, which lasted for nearly one hour.
The social media services of Facebook were down for up to 40 minutes along with its photo-sharing app Instagram on Tuesday starting at 0600 GMT. There was a temporary traffic blockage for several major Internet sites including U.S. matchmaking site, Tinder, and instant messaging app, Hipchat.
An infamous hacking group “Lizard Squad” posted a tweet claiming responsibility for service outage of several websites including Facebook but the social networking company denied any such attacks. Facebook Inc (NASDAQ:FB) said,
“This was not the result of a third-party attack but instead occurred after we introduced a change that affected our configuration systems. Both services are back to 100 percent for everyone.”
Security experts said that a platform involving so many users is likely to suffer from such service outages occasionally. Steve Santorelli, Team Cymru, U.S. threat intelligence firm, overruled any external attacks stating that considering the huge scale of Facebook and similar platforms, a classic distributed denial of service attack would be difficult to organize.
With its increasing popularity as a medium for video posting, Facebook Inc (NASDAQ:FB) is all set to offer personalized video adverts to its advertisers. Some of the latest estimates from market experts indicate that the social media platform would make around $700 million to $1 billion from video advertising in 2015. Another report from eMarketer says that the advertisers are likely to spend up to $7.8 billion in video advertising in 2015 and it makes perfect sense for Facebook to amplify its efforts in the industry.
This article has been written by Prakash Pandey.