Hardly anyone expects a small-cap to pull surprises but that is exactly what GoPro Inc (NASDAQ:GPRO) did on Monday when its share value soared by a whopping 11% margin to close at an all-time high of $90.94. Considering that the stock is a relatively recent debutante with its launch date being 26th June, 2014, it has shown an amazing growth of 280%, not to mention the company announcement which claims further 35% growth in the third quarter.
This spectacular rise is attributed to the three new models namely Hero, Hero4 Silver and Hero4 Black which are due to be released on 5th October, 2014, and are already being branded as next-gen courtesy of their hi-tech features. Priced at $130, $400 and $500 respectively, ground breaking features that render these models attractive are touch-screen display, playback functions and enhanced ability to capture night scenes or indulge in low-light photography. These were the details that prompted FBN Securities to upgrade GoPro Inc (NASDAQ:GPRO) stock from $60-70 to $90 levels.
Ever since its inception, GoPro Inc (NASDAQ:GPRO) has been striving to make it possible for people to capture and share life experiences in a manner which is both engaging and reflective of genuine emotions at the same time. While the company started out with the intention of enabling athletes to self-document their performances and achievements, today it has been embraced by people from all walks of life as a solution to their photographic aspirations.
GoPro Inc (NASDAQ:GPRO)’s meteoric rise is best expressed by its founder Nicholas Woodman in the following comment –
“For the past twelve years, our passion has been to make it easy for people to self-capture jaw dropping, professional quality footage of themselves engaged in their favorite activities. That passion led us to embark on our most ambitious design and engineering effort ever, and the result is nothing short of the ultimate GoPro—the HERO4 Black. We can’t wait to see what the world captures with it.”
That said, investors are strongly recommended to exercise caution since an escalation as sudden as this should not be taken at face value and adopting a wait-and-watch policy would be a better game-plan.
This article has been written by Vinita Basu.