Wearables have become big names in the technology industry with many big companies producing their versions. Intel Corporation (NASDAQ:INTC) has heeded the cue after performing lethargically when Smartphones took the market by storm.
Now, to take advantage of the speedily rising wearables market, Intel Corporation (NASDAQ:INTC) is releasing a high end fashion women bracelet after partnering with a fashion designer, Opening Ceremony, according to an article posted by The Register. The said partnership demands that Opening Ceremony comes up with a design that will be generally acceptable in different social places such as hotels, events, movie theaters, and meetings.
Forbes Magazine has revealed that more details about the bracelet will be released today. The bracelet, called My Intelligent Communication Accessory (MICA), functions more as a notification focal point that’s meant to do more with SMS, social feeds, and calendar reminders.
“It’s a jewelry piece that handles your communication and social feeds,”
says Aysegul Ildeniz, vice president and general manager for business development and strategy at Intel’s new devices division, in a phone call with Aaron Tilley of Forbes.
Some details coming out from individual sources say that there is a discussion underway to have the bracelet fixed 3G cellular radio hardware. This is in order that the device can be connected to the internet without the need of a smartphone. Several other details haven’t been revealed by Intel Corporation (NASDAQ:INTC), leaving tech fanatics guessing what the operating system, memory, and apps will be.
“The wearables market currently exists in two categories–sports wearables that track performance and wearables that are pretty much a cell phone crammed into a small space,” Ildeniz said in the phone conversation. “We have to grow the pie collectively. We need to go after audiences not addressed currently by wearables and make them much more aesthetically pleasing.”
When smartphones ran away with the market, companies like RM and Qualcomm bested Intel Corporation (NASDAQ:INTC). This time, the company has been busy making partnerships in the wearables market in a bid to capture the biggest chunk.
In an earlier partnership with 50 Cent’s SMS Audio, the companies came up with a fitness tracking headphone that draws its energy from the phone through the audio jack, according to an article posted in August on Business Insider.
Thic article has been written by Victor Ochieng.