Following in the footsteps of Facebook Inc (NASDAQ:FB) and Apple Inc (NASDAQ:AAPL) in having acquired WhatsApp and Beats respectively, Google Inc (NASDAQ:GOOG) has embarked on its expansion spree, its latest conquest being the acquisition of San Francisco-based JetPac. This is the third inclusion for the tech giant in 2014, after having taken over Titan Aerospace in April followed by gaining ownership of Quest Visual Skybox Imaging in the month of May.
Ever since its inception in 2011, JetPac has been providing users with updated city guides that it has been designed to put together by organizing and amalgamating millions of pictures that are available online. Majority of these images and information are sourced from Instagram and are subsequently subjected to special algorithms so that they can be grouped together on the basis of certain common traits. These then assume the outline of a city guide and are made available as per the user’s requirement.
Based on the concept of deep learning technology, a branch of artificial intelligence, this app is unique in the sense that it relies on machine learning research in order to provide information about a locale specifically typed in by the user. Given its function, this app is perfectly compatible with Google Inc (NASDAQ:GOOG) because not only does it integrate well with the Android platform but complements the existing services of maps and navigation too.
While both parties have refused to disclose details of the acquisition like amount, terms and expected transformation, JetPac announced that it would be withdrawing its application from its stores from early September onwards. Following was the information posted on its official website –
“We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15. We look forward to working on exciting projects with our colleagues at Google.”
Thanks to this inclusion, it will now be possible for Google Inc (NASDAQ:GOOG) to provide its users with a viable and efficient solution replete with powerful and qualitative 3D images. For a company which has its eye on growth, this kind of upgrading is exactly what it needs at the moment.
This article has been written by Vinita Basu.