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AT&T Inc. Increased Penetration of Next Pricing

AT&T Inc. Increased Penetration of Next Pricing

Based on exit take rates for 2013, analysts have revised assumptions around the success of the company’s Next pricing plan. Approximately 15%, or 1.2 million, of the 7.9 million smartphones purchased on the AT&T network were associated with the Next plan in the fourth quarter, with that percentage escalating to around 20% at the end of

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