Author Archives: Vinita Basu

Facebook Inc (FB)’s Goldmine Is ALS Ice Bucket Challenge – Reality or Myth?

Facebook Inc (FB)’s Goldmine Is ALS Ice Bucket Challenge – Reality or Myth?

Off late, it is the ALS Ice Bucket challenge that has enjoyed maximum viewership amongst Internet surfers and one of platforms that has facilitated its viewership the world over is none other than Facebook Inc (NASDAQ:FB). So while the challenge has been successful in raising as much as $100 million for researching a medical condition,

Microsoft Corporation (MSFT) and Minecraft – A Happy Marriage or an Incompatible Couple

If Apple Inc (NASDAQ:AAPL) stole the limelight for itself during the launch of iPhone 6 and iWatch, its competitor Microsoft Corporation (NASDAQ:MSFT) accomplished the same result when it successfully captured the world’s attention with an announcement pertaining to the acquisition of Mojang. For the benefit of those who are not aware, Mojang is the creator

Netflix Inc (NFLX) Decides To Cross ‘Fish-Pond’ Atlantic as A Part of Expansion Strategy

International expansion seems to be the newest mantra for subscription streaming services to adopt if growth is to be achieved in the near future. Having recognized this fact, Netflix Inc (NASDAQ:NFLX) has made known its intention of crossing the proverbial ‘fish-pond’ and extend its tentacles in mainland Europe, particularly countries like France, Austria, Belgium, Germany

MasterCard Inc (MA) Believes That Apple Inc (AAPL)’s Apple Pay Is Safe

With the unveiling of Apple Inc (NASDAQ:AAPL)’s latest products, namely iPhone 6 and iPhone 6 Plus, the new era of being able to make payments via mobile devices has become a reality and is here to stay courtesy of support offered by entities like MasterCard Inc (NYSE:MA). If Apple Inc (NASDAQ:AAPL) is a leader in

Tesla Motors Inc (TSLA) Releases Blueprint for Conquering Asian Markets

Having been repeatedly reminded that its markets are precariously close to saturation point in North America and Europe, Tesla Motors Inc (NASDAQ:TSLA) released its blueprint for expansion into Asian markets, namely China and Japan, as forecasted for the year 2015. Obviously this pertains to the latest model of the company namely Supercharger, also known as

Bill Vass Hired By Amazon.com Inc (AMZN) to Improve Its Cloud Performance

In an attempt to improve its cloud performance vis-à-vis that of its competitors, namely Google and Microsoft, Amazon.com Inc (NASDAQ:AMZN) has absorbed the vastly experienced Bill Vass into its cloud division of Amazon Web Services. While for the global retailer, this move is the third major development in a series of steps to make a

Accounting Woes Cause Hertz Global Holdings Inc (HTZ) CEO to Step Down

Position in the organizational hierarchy definitely does not qualify as a shield for accounting errors, and this is a fact that Mark Frissora has realized when made to hand over the mantle of Chairman-cum-CEO of Hertz Global Holdings Inc (NYSE:HTZ). Although the top-ranking executive has quoted personal reasons for giving up his high-profile portfolio, the

Top